Branding elements design

In today’s world, branding or creating a band is the most important part of the business. Business in any field, whether manufacturing or social services, is ultimately the brand of that profession will suggests its success or failure. Brand success is equal to the success of its business. In fact, the main purpose of branding is to see a product or service distinct from its rivals. Only once will a value added set be a brand name or so-called winner. Over the last 20 years, studies and research have proven that the role of brands in value creation, risk reduction and prolonging business life is undeniable.

As a result, one of the most valuable assets of any complex is its brand or its brands, one of the goal of the top managers of any organization is the creation of powerful brands. In one complex the goals should be nothing except fixing the brand. If you are be able to create a penetrating brand, then you can also benefit from a more effective and influential marketing flow.

A powerful brand is looking to create the following components:

• Trust: A brand is looking for its audience permanent (not once)  return, and this will happen when the audience is branded by belief And trust.
• Pervasive presence: successful brands want to be present everywhere.
• Purity: The brand is often seeking purity, which usually wants to make it a clear message (slogan).
• Exclusive places: Sales in other stores are not enough for powerful brands. Now they have their own places (for example, Honey stores or Hacking clothes)
• Symbols: All brands have their own icon that they display it everywhere, and they try to force their audiences to bias towards those symbols, and they are popular symbols for them.

How can be such a brand?

Brand is an identity, so one can assume that the branding process is the process of creating the identity and paying for this identity.

Many factors influence the branding process, including name, logo, package design, product features or services, website, advertising, team management, personnel that can be referred to as branding elements.

Today, we are moving to a point where most of the goods and services are not sold, but purchased, and the consolidation of the brand’s name (brand) plays a major role in facilitating this flow, consider a store, a variety of goods are on different shelves and the customer chooses between them and selects their goods, but where is the phenomenon of sales? The phenomenon of sales is enshrined in the brand name of the product, in other words, it is not sales, but the purchase. This is even more important in online stores (which is also growing in Iran) because we trust the brand (brand) we easily buy and deliver it at the place of delivery. We take it (e.g. Digikala).

Yes, there is a transformation in world of commerce, the transformation that makes sales into purchases, this boost is accelerated by the appearance of the brand of goods and services. You can make a worthwhile journey by forming a small unit in your portfolio for this purpose, with the help of the advisory services of reputable and expert advertising and advertising centers.

According to many successful experts and founders of various businesses, launching a complex without thinking about it is a big mistake.

I have encountered a lot of productions or services, which even after more than 10 years of activity, when they wanted to sell their complex, only their property and equipment was worth the money, and only because they had not created any brand name. Do you think the Aydin brand, Mahram, Hakopian and even smaller ones have more financial value or their factory, property and equipment?